Tuesday, November 27, 2012

Newsletter for the Week Ending November 30

This online newsletter normally begins with an interesting quote.  This newsletter begins with a link to a video that would do everyone, including you-know-who, a world of good if they would start every day by watching and learning from it, Enjoy The Ride:

QUOTE"The only thing standing between you and your goal is the bull**** story you keep telling yourself as to why you can't achieve it."  Jordan Belfort,   Wes Hopper continues it by saying:  (Therefore) The secret of success is very simple. People who succeed are the ones who don't buy the bull**** story.  Gymbeaux Question:  Just how much bull**** are you selling to others expecting them to buy it consciously or unconsciously?  Hmmmmmmmmm?

BOOK RECOMMENDATION:  Parenting the QBQ Way (Expanded Edition).  How to Be an Outstanding Parent and Raise Great Kids Unsing the Power of Personal Accountability written by John G. Miller author of “QBQ! The Question Behind the Question, and Karen G. Miller.  Why is this such a great book to read?  You WILL find yourself on page after page in the book when certain situations are described and then followed by how some people, probably not you) would have responded to their children.  I know I was on every page clearly demonstrating how NOT to react.  If you can’t learn something from Miller’s book, you are not paying attention.  www.QBQ.com.  I would highly recommend following Miller on Facebook and Twitter.

SECOND BOOK RECOMMENDATION:  SOCIAL MEDIA MARKETING, AN HOUR A DAY by Dave Evans.  This is not a book you read.  It is a book you both STUDY and WORK.  I initially bought it to share info from via this weekly newsletter but that is not going to happen.  It is a study of Social Media as it was and as it has developed.  The initial chapters are following lessons you perform about a hour each day.  The end of the book as a workbook where you keep up with your progress.  Social Media is here and has become a dominant part of our individual marketing or at least should be.  You could do nothing and let Social Media pass you by as about 80% of your contemporaries will do or you can become part of the 20% who lead the market instead of following it by working through this book.  I am finding this book very fascinating and my intent it to work through it to promote my new book www.RealEstateLagniappe.com

YOUR  ST˜R  POWER, SCRIPTS FOR YOUR SUCCESS FROM HOWARD BRINTON:  www.StarPower.com.  LISTING PRESENTATION – PRICING.  “The time to understand the verbiage in the Agreement to Purchase is when the blanks are not filled in.  That’s why we will review the blank contract together tonight.  Once the blanks are filled, Mr. & Mrs. Seller, your eyes will most likely be drawn to one place.  I’ve circled it here.  The sales price.  Prepare now for the fact that no matter what that number is, (in most cases) it will not be enough at the moment.  (Gymbeaux Note:  also, it may be more than what the bottom line will be when you read the rest of the Agreement to Purchase. And if there are any  questions regarding the Agreement to Purchase you are always encouraged to seek legal advice but now is the time to do it not after we receive the first Agreement to Purchase.)

WISDOM FROM MICHAEL DUNN, author of What’s The BIG Secret. http://michaelpdunn.org/Success.html From Pages 79-80.   From page 168:  AFFIR – WHAT?  That’s affir-mation.  An affirmation is simply a statement we make to ourselves which we want our left brain to program into our subconscious (mind) which uses it to facilitate our life.  Ralpf Waldo Emerson said, “A man becomes what he thinks about most of the time.”  Whatever you put in is what you get out.  When we dwell on thoughts or speak out about situations in other people’s lives or our own, we are automatically programming our mind.  It doesn’t know the difference.  When we way negative things about another person, we plant those seeds right back in our own garden.  Remember the old saying, “When you point a figure at someone, you have nine pointing back at you.”  Think negative and your mind says, “Ok, no problem.”  Think about good and positive things and your mind says, “Ok, no problem.”  It’s the law of reciprocation.  Give and it shall be given unto you.  That law works with your money, your time, your love, your ideas and your words (Gymbeaux addition, it also works in your golf game, seriously).  With every word that comes out of your mouth (Gymbeaux note:  and also the words you think but do not say). 
THE GENIUS OF JOE TYE; NEVER FEAR; NEVER QUIT; EXPECT A MIRACLE!  Rule #4:  Any Harm Violence Can Do, Fear Can (Also) Do.  Fear, you see, can’t hurt you by itself, because it’s not even real.  It needs a weapon, and the weapon fear most often wields is panic.  Panic is simply an unreasoned reaction to fear.  More often than not, panic is not only an inappropriate reaction; it actually causes the very thing of which you are afraid.  UNDERSTAND YOUR FEAR, BUT NEVER SURRENDER TO IT. THE FIRST BACKWARD STEP CAN CAUSE A DOWNWARD SPIRAL OF PANIC, RETREAT AND FAILURE.  http://www.sparkstore.com/success-motivation-book-cd-nfnq.html

AN AMERICAN ICON IN AUDIO AND VIDEO:  The Edmund Fitzgerald will never be forgotten primarily because of Gordon Lightfoot’s rendention of The Emund Fitzgerald.  http://www.youtube.com/watch?v=hgI8bta-7aw&feature=related  Can’t help but wonder if a similar song will be written and sung about Bengazi?  Outght to!

GOT GRATITUDE?  MY THANKSGIVING BINGE by Tommy Newberry.  I have favorite authors and Tommy Newberry is one of them.  I sent his Thanksgiving email to everyone but wanted to repeat it here just in case someone reading this may have missed  it;  http://www.tommynewberry.com/got-gratitude/

THE WORLD OF STEVEN WRIGHT:  Why in a country of free speech, are there phone bills?

SPEAKING OF AMBUGUITY:  Why is there an expiration date on sour cream?

UNDENIABLE TRUTHS:  Map Quest really needs to start their directions on # 5. I'm pretty sure I know how to get out of my neighborhood. 

SOMETHING FOR TODAY’S WORLD:  “Those who make peaceful revolution impossible will make violent revolution inevitable.”  John F. Kennedy

DID YOU KNOW; HEAT MAPS, PASSIVE AD AVOIDENCE.  The practice of sitting within view or earshot of an ad but effectively ignoring it.  This has been documented by Jakob Nielsen and others through visualizations by using eye movement detection devices, maps of eye movement during page scans showing that most consumers now know where to look and not look.  Taken from the book Social Media Marketing, An Hour A Day by Dave Evans.  Try it yourself.  Look at any printed page in a magazine or page on the internet and see for yourself – you tend to NOT look at the ads on the page; imagine that.  Now look at your own web pages/blogs/flyers/advertisements.  What do you see and what do you NOT see if you were the consumer.  The key is “if you were the consumer”.  I have found that when agents create their own ads they make them look like THEY (the agent) thinks makes for a great presentation, NOT from the eyes of the consumer.  Are your ads/web pages/flyers actually working?  How do you know?  Are you sure?  Why not ask a non-real estate person to review them for you for their first impression.  Remember, you only have a couple of seconds to make a favorable first impression.  Hmmmmm.  Who would have thunk it?

HAVE YOU PROGRESSSED SINCED THE THIRD GRADE? by Jeffrey Gitomer.  (Gymbeaux Note:  I totally agree with Gitomer (as I usually do but in this case I think he left  out one extremely important factor in his article – the skill of listening.  The problem as I see it with my real estate agents is that they fail to listen.  They are formulating their next spoken words while the customer is speaking.  The mind cannot do two things at one time; in this case hear what is being said while you are thinking of a response.  Another great article by the King, my definition, not his.) http://www.gitomer.com/articles/ViewPublicArticle.html?key=ajcdMibak3NNiITG8GX2TA%3D%3D

NOW THAT’S SALESMANSHIP, from www.SalesDog.com.  I have been doing hiring interviews for a very long time.  I think this fellow would have impressed even me, the critic.  But when you read this, ask yourself what would have been your first impression.  Then in your mind modify the story to where the job applicant started off by Why Should He Consider The Company HE is interviewing with.  Would that make a difference by knowing he has researched you and then do the self promotion showing why the company should hire him?  Just asking.  There is a capper for every “first face-to-face” interview that has literally become a lost art and that is the art of HAND WRITING THANK YOU NOTES for the privilege of having the interview.  When was the last time you hand wrote a thank you note card?  When was the last time you received on?  When you did, how did it make you feel?  In most cases, appreciated.  If that is true, why would you not get into the habit of hand writing note cards everyday?   http://www.salesdog.com/newsletter/2012/sales_training_nl0600.htm#newsletter

UPGRADING TO WINDOWS 8:  I recently upgraded my home desktop and my notebook to Windows 8.  I usually upgrade when a new version of Windows is released.  This time I discovered two things.  My desktop has only 3 MG of RAM.  That is the internal memory that helps programs to run efficiently and quickly.  Apparently uploading the new Windows 8 too my desktop to its extremes in regards to running programs.  When I used the Internet to conduct an analysis of my desktop it was suggested I upgrade to 8 MG of RAM.  I ordered the parts but have not as yet received them.  Going from 3 to 8 is about $110.00.  I weighted that over purchasing replacement computer.  Hope I made the right decision, only time will tell.  Just be careful if you decided to upgrade.  Know what your present computer's limitations might be.  By the way, I received numerous suggestions to buy an Apple Computer just so you know.

EMBROIDERED LOGO SHIRT FROM WWW.QUEENSBORO.COM FOR ONLY .99 CENTS.  Check it out.  Don’t think this offer will last long.  http://www.queensboro.com/promo/RT2B1

By Wes Hopper

"Personally I find it fascinating that there are these invisible little memes that I allowed to be implanted in my mind which continue to impact how I think and behave today.
And I've passed them on to my kids."
Wayne Dyer

What is a meme? It's an idea, a belief, that impacts our behavior automatically. When we catch one of these ideas it acts like a mind virus and not only affects us but spreads to others.

We get lots of them as kids. I learned that money was scarce, jobs were precious and work was not pleasant but it was necessary. That was what I heard around the kitchen table.

So that was what I went out and experienced. It wasn't until much later that I found out that I could deeply enjoy what I do, and that it was all right to do that!

Memes control what we think we can do, and what we think we can't do. Memes are at the root of every excuse we have for not getting what we want out of life.

And here's something to really think about - memes are the reason for almost everything you fear! The fear of speaking up, the fear of trying something new, the fear of failure, the fear of public speaking, the fear of leaving a "secure job" that you hate - all of these fears are the result of your believing lies about the consequences of doing something new; lies that were planted in your mind like a virus.

So question every excuse that you use. Most of them are not true.  Then do something you fear to do. When you survive (and you will) you will have drained the power from that meme.

Catch yourself with your excuses and see them for what they are.  Old idea viruses.

You don't have to fear them any more.

All the best, Wes

@DailyGratitude_ on Twitter

Not a subscriber? Get your own issue every weekday. 

Horn Creek Productions, LLC
PO Box 2965
Peoria, AZ 85380

Tuesday, November 20, 2012

Online Newsletter for November 23

QUOTE:  "People who are clearest about their personal vision and values are significantly more committed to their organizations [vision and values]." James Kouzes and Barry Posner: A Leader's Legacy.  Gymbeaux Note:  Can you say WI4C2TS?

ANGEL FLIGHT:  Impressive song and video to our fallen veterans.  http://www.youtube.com/watch_popup?v=70Ikj1hZDnw&feature=related

LATEST NUGGET:  INCOME INSURANCE, OR NOT.  This has been published in the past and updated each time including this one.  This may be the most important Nugget I have ever written that works to help you by insuring your financial future, but you have to read it first.  Please take the time to read it.  www.NuggetsForTheNoggin.com

YOUR  ST˜R  POWER, SCRIPTS FOR YOUR SUCCESS FROM HOWARD BRINTON:  www.StarPower.com.  LISTING PRESENTATION – DON’T SELECT AN AGENT ON PRICE.  I know you are probably interviewing other agents and the one thing I would like to say is don’t select your agent based on the price.  I could come in here today and guess at your home’s value.  You  could list with me, but perhaps I couldn’t sell it.  So whatever you do just don’t select your agent because of price.  It’s your home, Mr. & Mrs. Seller, and we can list it at any price you want to.  I’m going to come back with a CMA (computer market analysis).  I’m going to show you what the market indicates that your home will sell for.  We’ll discuss the offering price at that time.  (Gymbeaux Script:  One of my favorite scripts is:  Mr. & Mrs. Seller, before we even discuss list price, I need to know one thing.  Do you want me to tell you the truth or what you want to hear?  (They always say truth.)  Great, you will know I am telling you the truth when you start to feel uncomfortable with what I am telling you about the market.  It really doesn’t matter what I think your property is worth, what your neighbors or family think it is worth or even what you think it is worth.  The only thing that matters is what the MARKET thinks your property is worth; wouldn’t you agree?)

WISDOM FROM MICHAEL DUNN, author of What’s The BIG Secret. http://michaelpdunn.org/Success.html From Pages 79-80.   With Thanksgiving upon us, I was hoping to find something in Michael’s book that might be applicable.  I kid you not when I say I opened to the book to page 169 and there it was; like just waiting for me and hopefully you as well.  Remember that your brain does not understand the concept of sarcasm, joking, or statement of self-pity.  It only programs the words and works them to pass.  People’s lives reflect what they say, whether it is about themselves or others.  Our heart, soul, and mind move in the direction of the attitude we create.  Take some time to dwell on that one…..  I remember the first time my wife and I took this seriously and created affirmations on index cards (below):


THE GENIUS OF JOE TYE; NEVER FEAR; NEVER QUIT; EXPECT A MIRACLE!  Rule #3:  Fear Is A Prison From Which Action Wins Freedom!  “Fear is a prison.  It will no more keep frightening things out of your life than the Great Wall kept Mongol invaders out of China.  But it can destroy your freedom of action so effectively that you can’t do the things that could prevent what you fear from happening.  POSITIVE THINKING IS WORKING FOR SOMTHING AND BELIEVING THAT IT WILL HAPPEN.  WISHFUL THINKING IS WAITING FOR SOMETHING AND HOPING THAT IT WILL HAPPEN. http://www.sparkstore.com/success-motivation-book-cd-nfnq.html

THE WORLD OF STEVEN WRIGHT:  Ballerinas are always on their toes. Why don't they just get taller ballerinas?

SPEAKING OF AMBUGUITY:  Whose cruel idea was it for the word “lisp” to have “s” in it? 

UNDENIABLE TRUTHS:  Was learning cursive really necessary? 

3 WAYS TO GET YOUR PROSPECTING LETTERS OPENED by Marte Cliff  http://ymlp.com/zqMyqC

THE POWER OF THANK YOU, by Jon Gordon.    How appropriate for Thanksgiving week.  http://www.jongordon.com/positive-tip-power-of-thank-you.html

NUDGE, WHAT MIGHT YOU BE MISSING OUT ON.  I don’t know anything about this program; it does seem worthy of checking into because you can use it to post information on your listings and sales.  http://getnudgeapp.com/agents  Here is a link from Facebook as an example:  http://getnudgeapp.com/users/6981/reports/17297

By Wes Hopper

"Take on difficulties while they are still easy.  Do great things while they are still small.  The sage does not attempt anything very big, and thus achieves greatness.
Tao Te Ching
The two biggest mistakes that I see people make in their goal setting for their life are goals that are too small, and goals that are too big.

It's easy to see the problem with too small goals. You're never challenged to reach them, you never have to change, and so you never really transform your life.

The problem with goals that are too big is more subtle. All the books seem to tell you that you have to have great big exciting and impossible-seeming goals to get ahead. Shouldn't we have great big goals?

Like all great wisdom, the devil is in the details. You see, we can't work on great big goals - because they're too big! It's like trying to eat an elephant and we don't even know where to start.

We have to follow the sage advice of the Tao and do great things by doing small things. If your goal is to build a house, you start small. You draw plans, then survey the land, then dig a foundation,
then pour the concrete, and so forth. One manageable task at a time.

As the Tao says, we achieve greatness by doing small things that we can achieve, every day, day after day, rather than overwhelming ourselves with giant goals.

By doing small things, the problems that come up are likely to be small problems. We "take on difficulties while they are still easy."

One task, one problem, one solution at a time, we put the pieces together and build something great.

Makes sense, doesn't it?

All the best, Wes

@DailyGratitude_ on Twitter

Not a subscriber? Get your own issue every weekday.

Horn Creek Productions, LLC
PO Box 2965
Peoria, AZ 85380

Tuesday, November 13, 2012

Newsletter for the Week Ending November 16

QUOTE:  You can only sell poop pudding once!” Advertising Wizzard Darby O'Brien

VETERANS DAY SPECIAL:  Thank you Stacey Chehardy for this on Veterans Day video:  God bless the Flag Man - God bless those that he honors.  Dustin’s parents took care of him for 18 years, and then he went into the Army.  His rank on the date of his death was Private First Class. He was 19.  http://www.youtube.com/embed/TNJ9umv10EM?feature=player_detailpage

BOOK RECOMMENDATION:  How Do You Kill 11 Million People?  By Andy Andrews.  This book can be read in about 15 minutes and is so powerful.  Several generations have no idea what happened up to and including World War II.  Everyone ought to read this book and when you do, I can almost guarantee you that you will look upon world events through a much clearer lens.  History has, does and can repeat itself.  http://www.11millionvotes.com/

YOUR  ST˜R  POWER, SCRIPTS FOR YOUR SUCCESS FROM HOWARD BRINTON:  www.StarPower.com.  LISTING PRESENTATION – EXPLAIN MARKETING CONTINUED (from last several weeks’ newsletters which is archived on the blog):  “Let’s say you have three apples and they’re all 65 cents; then most people will choose the BIGGEST apple.  If they are all the same size, but one is all shined up and the others are kind of dusty, they’ll pick the shiny one.  Now that we’ve “right-priced” your house, we just need to add the polish and we’ll be leading the market (instead of chasing it) by selling faster and for more money.”  (Gymbeaux Note:  Check out the Document section on www.SlidellCalendar.com where there is a booklet entitled “Staging Your House For Success!”.  It can and should be customized to include your contact information and change anything you desire to make it uniquely yours.)

WISDOM FROM MICHAEL DUNN, author of What’s The BIG Secret.  http://michaelpdunn.org/Success.html From Pages 79-80.  Because the left brain doesn’t have a conscience, integrity, or even care what is right or wrong, it takes the information of facts that it has and now makes decisions based on the new database.  Most (captive” soldiers were strong enough mentally to overcome these procedures (brainwashing), but some would sympathize with the enemy and give in.  A good illustration occurs when people lie about something.  Scientists have found they tend to glance to the left (people, not the scientists in case you-know-who is reading this).  The left brain, our ego, is lying because it wants something or is trying to hide something and the right brain, our conscience, is saying, “Hey, you lied.”  We respond to the controversy by looking to our right brain, which controls the left side of the body.  Hence the glance to the left saying, “Shut up, right brain, I’m trying to lie.”  (Gymbeaux Note:  If you have ever watched “The Mentalist”, Patrick Jane’s ability to tell when someone is not telling the truth is not that far from reality.  In fact, I was privileged to sit in a class taught by the FBI on this very subject.  It was scary just how the FBI agent could tell when someone he just met was not being truthful.)

THE GENIUS OF JOE TYE; NEVER FEAR; NEVER QUIT; EXPECT A MIRACLE!  Rule #2:  Fear Attacks Only Weakness, So Confront It with Strength!   Fear is a coward and a liar.  It wants to see you weak, because only then can it be strong.  From page 17:  “To conquer this cowardly liar (fear), you must confront it with strength and determination, and with the facts and the hope that it wishes to hide from you in the fog of despair.  Do not listen to fear.  ATTACK IT!”   http://www.sparkstore.com/success-motivation-book-cd-nfnq.html

THE WORLD OF STEVEN WRIGHT:  I make my own water - two glasses of H, one glass of O.   

SPEAKING OF AMBUGUITY:  If you try to fail, and succeed, which have you done?

UNDENIABLE TRUTHS:  How the hell are you supposed to fold a fitted sheet? 

DALE CARNEGIE COURSE SKILLS FOR SUCCESS.  This is an 8 week course being held in Gulfport on Thursday March 14, from 4 to 7, every Thursday.  It features:  Overcome the Fear of Public Speaking; Human Relations & Communication; Presentation Skills; Leadership Development; Managing Stress & Worry; Attitude Control; Memory Training; and, Goals & Visioning.  Thank you to Michelle Fradella for this information.   For more information and registration go to:  http://mississippi.dalecarnegie.com/events/dale_carnegie_course/

10 TIPS ON HOW TO DEAL WITH ENERGY VAMPIRES (EV), by Jon Gordon.  Suggestion.  Read this article so you will be more aware of when someone is trying to tell you that you are an Energy Vampire by them taking one or more of the 10 tips towards you.  http://www.jongordon.com/positive-tip-energy-vampires.html

By Wes Hopper

"No employer today is independent of those about him. He cannot succeed alone, no matter how great his ability or capital. Business today is more than ever a question of cooperation.
Orison Swett Marden

Gymbeaux Note:  Each Independent Contractor REALTOR is also an employer of sorts.  As such you are employing YOURSELF so do not be put off by the term “employer” in this quote.

One of the biggest problems that small businesses have is the problem of competition. Actually, competition isn't the problem, but belief in competition is!

Belief in competition causes businesses to focus on other businesses instead of the customer. It leads businesses to cut prices (Gymbeaux Note:  certainly not you) rather than add value. It's a race to the bottom.  (Gymbeaux Note:  Is that your objective?  In my opinion the biggest problem is that most real estate agents have fail to identify their own and their company’s “points of difference” that when put together clearly demonstrates to customers you are worth every penny of what you charge.  If you don’t believe you are worth it why would a customer?)

It leads organizations like our local Chamber to do stupid things like prohibiting my good friend Connie and I from being in the same networking group because we were "competitors".

Ha! In that same 2 year period she was my single biggest source of leads. I took my entire networking group to one of her seminars. Pretty funny for competitors.

We both are in the sales training business, but with very different material. Like our quote says, cooperation can be the secret of success. The customer benefits, and we benefit.

You can benefit immensely by building relationships with related businesses like that. Find them in trade associations, networking groups, trade shows and other gatherings. Build relationships.

Cooperate, don't compete. Provide great value and seek the best for your customer.

That works in personal relationships, too.

All the best, Wes

@DailyGratitude_ on Twitter

Not a subscriber? Get your own issue every weekday.

Horn Creek Productions, LLC
PO Box 2965
Peoria, AZ 85380

Tuesday, November 6, 2012

Newsletter for the Week Ending November 9

QUOTE:  “Courage is to stop worrying about all the possible tomorrows and the trouble they might bring and to give your whole attention to the one today in which you always live!”  Joe Tye
LATEST NUGGET FOR THE NOGGIN:  What Can We Learn From The Death Of A Co-Worker by Jim "Gymbeaux" Brown.  www.NuggetsForTheNoggin.com

REGIONAL FALL CONFERENCE:  You do not want to miss this.  Renaissance Hotel Mobile 64 S Water St. Mobile, AL 36602.  November 14, 15 & 16, 2012.  Resister at: http://tinyurl.com/8kblbtl

WISDOM FROM MICHAEL DUNN, author of What’s The BIG Secret.  http://michaelpdunn.org/Success.html This is from Page 122 and is in keeping with today being election day.  In my opinion I have never seen our country so divided with little to no hope of reuniting it any time soon. That adds to everyone’s daily stress levels.  The following was written in 2002:  “Life in our world today is filled with stress.  Dr. Walt Stoll reports that surveys show the average person in our culture is exposed to more than 1,000 times as many stresses per person per day as people were 100 years ago.  That’s 382,000 stresses per day per person.  These stressors include psychological, physical, social, electromagnetic, chemical, etc.  As of 1990 scientists had created 500,000 chemicals which have been added to our environment that did not exist 100 years ago.  They now estimate that there are over 200,000 electromagnetic frequencies in our environment that are man-made and did not exist 100 years ago.  All stressors cause the same response in your system whether it be chemical, electromagnetic, time pressure, relationship pressure, or any others.  (Gymbeaux Note:  The secret to a lot of our issues appears to be dependent upon our ability to relieve the stresses in our lives.  With that said, what you are you doing to take an active approach to relieving the stress in your life?)

THE GENIUS OF JOE TYE; NEVER FEAR; NEVER QUIT; EXPECT A MIRACLE!  Rule #1:  Caring IS the Root of Courage.  Fear is the parent of both courage and of cowardice.  Which child will you choose to raise (feed).   http://www.sparkstore.com/success-motivation-book-cd-nfnq.html


THE WORLD OF STEVEN WRIGHT:  I'm a peripheral visionary.   

SPEAKING OF AMBUGUITY:  If you ate pasta and antipasto would you still be hungry?

UNDENIABLE TRUTHS:  There is great need for a sarcasm font. 

KELLER WILLIAMS APP:  In case you haven't heard, you will be getting your own custom KW App for your I-Phone or Android the 1st of the year. The best part: It's Free. Your clients will have search abilities at their finger tips.  What an awesome company.

MEASURING THE ROI OF SOCIAL MEDIA:  This is an eye-opening (or should be) article by Jeffrey Gitomer.  Great chance to measure how you are doing, or not, in regards to social media opportunities:  http://www.gitomer.com/articles/ViewPublicArticle.html?key=ajcdMibak3MOwAYM7R8oVg%3D%3D