ONLINE NEWSLETTER FOR FEBRUARY 21

QUOTE: The Formula For Failure And Success

“Failure is not a single, cataclysmic event. We do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgment repeated every day. Now why would someone make an error in judgment and then be so foolish as to repeat it every day?” Jim Rohn

NEW NUGGET: Just posted a new Nugget, Y2K, on www.NuggetsForTheNoggin.com  It is food for thought and a plan for the next 12 months. Enjoy.

5 RULES FOR AN EFFECTIVE DIRECT EMAIL MARKETING CAMPAIGN by Eric Rudolf, very good information. http://www.raintoday.com/pages/5812_5_rules_for_an_effective_direct_email_marketing_campaign.cfm


LEARN THE DREW BREES MOTIVATIONAL CHANT: http://link.brightcove.com/services/player/bcpid1520929307?bctid=65953086001

HOORAY, THE PROSPECT SAID NO. This is a link to a great article to get you to think in a different way whenever you receive a “No.” to your prospecting and sales calls. I would like to add that you determine an average income from what a successful sales/prospecting call would be. Let’s say $4,500. Then calculate how many call it took to get to that point, let’s say 20. If you divide $4500 by 20 you discover that EACH call cost you $225. After each “No” you receive, think, “Thank you, $225 please.” As if you are giving them a bill for the call. Thank you because you are getting closer to the ‘Yes” you are seeking. Good article. http://campaign.constantcontact.com/render?v=001eC34p4XD07-iox8p0oeM-sMdYuv-GcqCYNHMr_E3i1Y1fvrm2TQpJAnVeBEH8mvftHEDwwQNCWW2VC_S1IwKjd0WvGLYPSxD2B4bSyhuXwLGGc0rE0aHwg%3D%3D

IF YOU LIKE ANIMALS, YOU WILL LIKE THIS VIDEO ABOUT AN ELEPHANT SEAL CUDDLING WITH A WOMAN. http://www.sonnyradio.com/elephantseal.html

IF YOU SMOKE AND YOU HAVE PETS, YOU OUGHT TO TAKE THIS LINK SERIOUSLY. http://www.smokefreesociety.org/NewsClip/Pets-1.html

MAKING KILLER VIDEOS. This is a link to video clip that teaches you how to create engaging video clips. Imagine a video for first time home buyers, for sale by owners, expired listings, or a video on your listings or testimonials that look professionally created. This FREE video will get you started and gain access to even more videos that will help you. http://www.thevideoboss.com/little-boss

DOCUSIGN. There is a program that you can subscribe to that enables you to obtain an electronic signature from a customer. The cost for the real estate version is $19.95 a month. The way it works is that the customer selects a “style” of signature and accepts it. The acceptance is given a specific number that indicates it is his or her signature. It is then affixed to the actual document on the computer. This would work if you had all your forms on your Notebook computer and displayed the forms to your sellers (for example) while at your listing, had them electronically sign them, the service sends the signed forms to your sellers (electronically) and you have them on your computer without every creating a piece of paper. It would also work well obtaining a signature from someone afar on any document. Check it out at www.docusign.com

BUILD YOUR PERSONAL LIBRARY WITH FREE E-BOOKS. Here is one entitled Master the Moment, The Art of Follow-up Marketing by Dave Lee. No matter what you read, there are lessons to be learned. Start a file in your Document Section under My E-books and file them away. This ie one of the more exceptional E-books I have read. It is timely and a great companion book to the MREA. http://media.infusionsoft.com/common/pdf/ebook/motm.pdf

WHATEVER YOU WANT, another good article by Jon Gordon: http://www.jongordon.com/newsletter-021510-whateveryouwant.html

4 HOT FREE TOOLS FOR REAL ESTATE AGENTS: http://www.inman.com/buyers-sellers/columnists/berniceross/4-hot-web-tools-agents?page=0%2C0

WHY DON’T GOLFERS WEAR SUN SCREEN? NOT JUST FOR GOLFER! This is a great article not so much because it is about golf but rather the results the sun has on people exposed to the sun and that would include everyone but especially people who sunbathe and spend time on the beach:

Here's the real reason we don't wear sunscreen, or at least not enough:

It's not that we don’t know we're at increased risk of skin cancer because of the amount of sun golfers are exposed to. One golfer dies from skin cancer every three hours, and 1 in 1,000 contracts skin cancer daily. Also, dermatological screenings at golfing events show that as many as 45 percent of golfers have some type of skin cancer.

So we get it, and we applaud "Duty to Care," a symposium about sun safety at the recent PGA Merchandise Show. This symposium gave groups like The Sun SafeTee Program a chance to shine. The program provides sun-protection education and skin cancer-awareness programs so that golfers can enjoy a lifetime of healthy golf.

But back to the real reason why we don't wear sunscreen, or at least not enough before and during a round: It messes up our grips. However, a new product called Mulligan, by TanMan Sun Control Products Ltd., is a non-greasy wipe that dries in 30 seconds and gives SPF 30+ protection against UVA and UVB rays. The sunscreen is resistant to water and perspiration.